The UGA Extension Strategic Statement of Purpose: Why Organizational Purpose Matters (part 2)
In a continuation of the UGA Extension Strategic Statement of Purpose post last week I'm excited to share some of the research based results we used to develop the statement of purpose. I was very fortunate to work with some amazing collaborators and the UGA Extension Leadership Team to complete this research. In a comprehensive statewide study, we identified the University of Georgia Extension's critical organizational strengths. These strengths are pivotal in driving the organization's success and impact.
Core Categories of Strength
Based on a Delphi process we identified a diversity of strengths which were analyzed and grouped, with strengths naturally falling into six core categories, :
Infrastructure: The 4-H delivery model and a unique top-down and bottom-up approach set the organization apart.
Personnel: A dedicated, well-educated, and trained workforce.
Needs-Based Focus: A commitment to addressing community needs with precision.
Institutional Resources: Leveraging university resources and Extension faculty expertise.
Collaborations: Forming impactful partnerships, both local and statewide.
Longevity: A century-long legacy of adaptability and community service.
Implications for Extension
This study's findings offer valuable insights not only for University of Georgia Extension but for Extension organizations nationwide. The core categories provide a framework for celebrating strengths, recognizing opportunities, and fostering innovation at both macro and micro levels.
Leveraging Strengths for Effective Communication
Effective communication is key, both internally and externally. By articulating these strengths, Extension employees can convey the organization's essence to new members, community stakeholders, and policymakers. It boosts morale, motivation, and engagement, helping employees understand their unique contributions to the organization's success.
In essence, understanding and leveraging organizational strengths are pivotal steps towards a more effective and impactful Extension organization.
Join Us in Celebrating Extension's Strengths!
Discover how these strengths shape the UGA Extension organization and its commitment to serving families, farmers, and communities. To learn more about the research I've included the article below. Please be sure to share your thoughts and comments!
Lamm, K. W., Randall, N. L., Lamm, A. J., & Sapp, L. R. (2021). Extension organizational strengths: A delphi analysis. Journal of Agricultural Education, 62(2), 53-65. http://doi.org/10.5032/jae.2021.0253
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