Effective science communication is crucial in bridging the gap between complex research and public understanding. Infographics have emerged as a popular tool for conveying scientific information, yet their effectiveness in communicating agricultural topics, such as genetically modified (GM) foods, remains debated. I was fortunate to be on a research team exploring the impact of static versus animated infographics on consumer recall regarding society's attitude toward GM science.
Key Findings:
Animation enhanced recall compared to static infographics.
However, animation did not significantly alter consumers' perceptions.
Political beliefs emerged as a significant moderator, with liberal individuals demonstrating higher recall rates.
Challenges in GM Science Communication:
There was limited effectiveness of infographics in altering consumer perceptions of GM science.
Potential threshold of information sufficiency reached among consumers.
Political beliefs influencing recall rates highlight the complexity of science communication.
Future Directions:
Explore alternative communication strategies beyond infographics.
Consider hands-on experiences and two-way communication avenues.
Foster informed decision-making among consumers to navigate complexities in agricultural science.
Enhancing science communication, particularly in the realm of GM science, requires innovative approaches that go beyond traditional infographic formats. By engaging the public in meaningful dialogue and providing accessible information, we can foster greater understanding and acceptance of innovative technologies in food production. Please be sure to share your thoughts using the comments below!
Holt, J. Lamm, A. J., Gibson, K., Lamm, K., Ellis, J., & Rumble, J. (2020). Animating science communication: Measuring U.S. consumers' recall about genetic modification with animated infographics. Journal of Applied Communications, 104(3), 1-21. https://doi.org/10.4148/1051-0834.2327
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