Understanding public attitudes of critical food system issues is necessary for effective communication and decision-making in agricultural sectors. In this post I'm excited to share the results of a research study I conducted with several amazing collaborators into public attitudes toward genetically modified (GM) foods. The results indicate there are several factors, both reason-based and socially motivated which impact individual perceptions.
Insights on GM Attitudes:
Despite the neutral overall attitude toward GM foods, respondents displayed a willingness to share their opinions within social groups.
Contrary to expectations, individuals hesitated to expose themselves to criticism, highlighting the complexity of public decision-making in agriculture.
The diffusion characteristics of GM had a notable impact on perceptions, influencing individuals' attitudes and behaviors toward GM foods.
Implications for Agricultural and Science Communication:
These findings emphasize the need for innovative approaches in research and communication to address evolving societal dynamics.
The study underscores the importance of considering perceptions, social norms, emotions, ethics, morals, and politics in agricultural decision-making processes.
Further exploration of public attitudes toward GM foods can inform tailored communication strategies to bridge gaps between science and public perception.
The complexities identified in public decision-making regarding agricultural and food system issues underscore the need for tailored communication strategies. Such strategies must address a diversity of factors influencing public perceptions, including social norms, emotions, ethics, morals, and politics. It's important to meet the public where they are, acknowledging individual attitudes and beliefs. Adopting innovative, collaborative, and discovery-driven approaches to research and communication can help bridge the gap between scientific solutions and public understanding, fostering informed decision-making. I've included the article below if you would like to learn more. Please be sure to share your thoughts using the comments.
Lamm, A. J., Lamm, K. W., Rumble, J. N., Ellis, J. D., & Tidwell, A. (2020). Testing a model to explain how the public makes decisions about genetic modification. Journal of International Agricultural and Extension Education, 27(1), 47-63.
Thank you for this very insightful and informative study.It is interesting to learn that most of the respondents expressed a neutral attitude toward GM, as opposed to the perceived popular public opinion of negative attitude.
I have also learned a key lesson about a safe social environment for one to freely share their attitude. This implies that, during the interview process, it is critical to bear in mind what implications this could have on the data collection process.
Stewart Ategeka